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Phil Griffin
(President of MSNBC, 2008-21)

Philip T. Griffin (born November 27, 1956) is an American television executive, who from 2008 to 2021 served as president of MSNBC, a United States cable news channel.

NBCUniversal/MSNBC

Griffin was with MSNBC from its start in 1996. He has been executive producer for shows such as Hardball with Chris Matthews and MSNBC’s The Big Show with Keith Olbermann. He was the head of prime-time programming for the network. Griffin approved the launch of many shows, including The Rachel Maddow Show and Morning Joe. He also hired Lawrence O’Donnell, Ed Schultz, and Chris Hayes.

In 2005, former NBCUniversal CEO Jeff Zucker appointed Griffin senior vice president of NBC News and in 2008, president of MSNBC.

In 2013, Griffin said he wanted MSNBC to be more of a lifestyle brand than a political hub. In 2014, Griffin said the network would take steps to widen its demographic to include a more ethnically diverse audience, to increase its coverage outside of the Washington, D.C. beltway and to appeal to younger viewers, including with online initiatives. Griffin has asserted that MSNBC is an independent voice that does not favor Democrats. He has rejected claims that partisanship is equivalent at MSNBC and Fox News.

In 2016, after MSNBC started covering more hard news during the day, Griffin likened its evening shows to an op-ed page in a newspaper. The network had its highest ever ratings in 2016 and in the first quarter of 2017 averaged 1.46 million views in prime time, beating CNN. Griffin said that he thought the surge in audience was attributable to scoops and new information, rather than partisan leanings.

In May 2017, Griffin signed a multi-year renewal contract to remain as president of MSNBC in the midst of a ratings surge during and following the 2016 presidential election. In June 2017, he said that the network was making an effort to include diverse political voices. Earlier in the year, Griffin signed former George W. Bush communications director Nicolle Wallace to host an afternoon program for the network.

In October 2019, Ronan Farrow reported that in a staff meeting, Griffin showed a picture of television reporter Maria Menounos having a “wardrobe malfunction” with her bathing suit. “Would you look at that?” Griffin reportedly said while exhaling hard. “Not bad, not bad.”

On December 7, 2020, MSNBC announced that at the end of January, Griffin would be replaced with journalist and television executive Rashida Jones.

Source: Wikipedia